Stage 04
Reports, reviews and second opinions
Results that hold up in a design review, and a frozen analysis version behind every figure.
A result that cannot be reproduced in six months is a result that will be argued about in six months. Every figure traces back to a frozen analysis version: the same data, the same parameters, the same output, months later — which is also what makes an independent review of someone else’s campaign possible in the first place.
How it runs
- 01
Freeze the analysis
Data, parameters and results pinned to a named version, so the report and the analysis cannot drift apart.
- 02
Write for the review
Structured around the decisions that have to be made, with the evidence and its limits next to each statement.
- 03
Hand it over
Not only the document: the model and the runs stay accessible to your team, so the next question does not start from zero.
What it covers
- Reproducible documentation down to the analysis parameters
- Review of existing measurement campaigns and the conclusions drawn from them
- A second opinion where two teams read the same data differently
- Hand-over of the analysis itself, not just a PDF of it
What you get
- A report whose every figure names the run, the reference shaft and the frozen analysis version behind it
- For a review: what the existing data supports, what it does not, and where the reasoning jumped
- Access to the analysis in the platform for the people who will have to defend it
What I need from you
- For a review: the existing report, the measurement data behind it, and the conclusion under dispute
- Who the audience is — a design review, a customer, or a supplier discussion
- Any confidentiality constraints on the data before it is transferred